LernerCohen A Concierge Medical Practice

(941) 953-9080
1921 Waldemere Street
Suite 814
Sarasota, FL  34239

'Concierge' Doctors Create An Inviting Office

Dr. Dr. Louis Cohen, left, and Dr. Brad Lerner wanted their 3,400-square-foot office to reflect the care and warmth they intended to lavish on patients.
Staff Photo / Dan Wagner

Two physicians start a practice that lets them concentrate on their patients' needs.

As chief executive of First Physicians Group and a Sarasota doctor for three decades, Dr. Brad Lerner juggled a whopping 2,500 patients.

Dr. Louis Cohen, who helped create Intercoastal Medical Group Inc. in 1994, saw 30 patients daily. In all, his practice totaled 4,000.

During Thanksgiving weekend of 2004, the two physicians found themselves on call at Sarasota Memorial Hospital, tired and eager to stop the collective treadmill.

Last October, they created the change they sought, transforming a vacant pair of offices on the eighth floor of the Waldemere Medical Plaza into a practice with a staff of seven nurses, a dietitian and administrative staff.

To focus on patients, Lerner and Cohen decided to limit their practice to 600 and become part of a growing wave of doctors engaged in "concierge medicine."

From the start, the two physicians stressed that their 3,400-square-foot office must reflect the care and warmth they intended to lavish on patients.

"We wanted it to be spacious, welcoming, but not ostentatious," said Lerner, 52. "One of our goals was to make this inviting for patients to stop in and say hi, or have a cup of coffee."

From its larger, brighter rooms to finishing touches like artwork, Lerner and Cohen's office differs greatly from most doctors' quarters.

For starters, the "non-waiting waiting room" features rich hardwood flooring, soft lighting, padded chairs, and ample marble and glass.

Nurses have their own offices, eliminating potentially embarrassing patient conversations in hallways.